KAY KIM

COFOUNDER + 
CREATIVE DIRECTOR


WORK


OVERVIEW




CLIENT: STARBUCKS
AGENCY: 72&SUNNY, LA
ROLE: ART DIRECTOR




Starbucks is more than a place to get a #pumpkinspicelatte. It’s a place where people come together to share all sorts of life moments. To celebrate this, we captured real moments across 28 countries in a single day at Starbucks all over the world, creating their first ever global brand campaign. 

At the heart of the campaign is a five minute interactive documentary offering a glimpse into a day in the life of different Starbucks locations around the world.


Meet Me @ Starbucks - Case Study



Long-form Interactive Documentary



We also partnered with Youtube to create a custom, interactive timeline that I helped design which  allowed viewers to take deeper dives into individual stories.




Deep Dives


Toronto Pet Users Group (T.P.U.G.)
(TORONTO, CANADA)

In Harmony
(HONG KONG , CHINA)

Open Roads
(DENVER, USA)

A Common Cause
(AMSTERDAM , NETHERLANDS)

Finding Understanding
(HONOLULU, USA)

Postcrossers
(PRAGUE, CZECH REPUBLIC)


Remaking America
(NEW YORK, USA)

Rebuilding Memories
(LONG BEACH, USA)