KAY KIM

COFOUNDER + 
CREATIVE DIRECTOR


WORK


OVERVIEW



CLIENT: T-MOBILE   
AGENCY: DROGA5
ROLE: ART DIRECTOR




When T-Mobile asked us to help promote T-Mobile Tuesdays, a weekly giveaway to thank their customers, we partnered up with one of the most thankful people we knew: DJ Khaled.





Society was at peak DJ Khaled so we decided to lean into his ridiculousness and gave him his own awkward talk show on Snapchat to tease the gifts customers would receive each week #blessup.



PRIZE OF THE WEEK: FREE MOVIE
PRIZE OF THE WEEK: VEGAS GETAWAY


PRIZE OF THE WEEK: SHOPPING SPREE
PRIZE OF THE WEEK: WENDY’S FROSTY





We worked with the legendary Jason Nocito known for his energetic photos to highlight the exciting gifts people would receive each week.