Oreze is an innovative pet health tech company that uses patented microcurrent technology to give your best friend a better way to brush.
As the founding team, we were tasked with everything from managing external partners and developing the brand identity to executing the e-commerce and launch strategy. Our goal was to make brushing your pet’s teeth as easy and stress-free as possible—something everyone could wag their tails about—and our branding needed to reflect that.